What is BLAB? 

Be Like A Buffalo (BLAB) is an example for humans to draw on the unique energy of Nature, namely the American buffalo or bison. Unlike most animals who run from a storm seeking shelter, buffalo go counter intuitive and run into the storm. Why turn towards something that is painful and unpleasant? Running from the storm is exhausting and can potentially last forever. The physics of running into the storm, while difficult, is truly faster and effective. This is the wisdom of BLAB. Use their example and majesty to “Buffalo Through” to a better quality of life.

 

Our Story

A while ago I learned about the American bison or buffalo’s counterintuitive behavior of heading into a storm coming across the plains. The natural instinct other animals have is to run away from the storm. As a professional psychotherapist, metaphor is powerful. I began using this true story with clients, and colleagues, who also used it. What we found is that it resonates with all of us.     

 

People commonly ask: Why would I look at something painful, or something that is in the past and can’t be changed? Reasonable questions. Our neurology has the ability to heal past wounds that psychotherapy guides us towards. Analogously, the American buffalo shows us the reason this makes sense. It’s physics! Going towards the challenge gets us through faster rather than running from it, where it either overtakes us, or we run forever. This majestic animal, gives us a strong, realistic example from nature that speaks to our own courage & resilience.

 

After many requests to have some swag that reminds us to Be Like A Buffalo, BLAB was created. The aim is not just to sell stuff, but to remind, encourage, and inspire us to use this principle of resilience. May you enjoy your items, but mostly, may you know that you can Be Like A Buffalo and “Buffalo Through” life's challenges.